Privacy Policy

At lg777, your privacy is a core responsibility, not an afterthought. This Privacy Policy explains in clear terms what personal data we collect when you use our platform, why we collect it, how we use and protect it, and what rights you hold as a user. By accessing or using lg777's services — including sports betting, live casino, slots, and crash games — you agree to the practices described in this document.

This policy applies to all users who register, browse, or transact on lg777 from Bangladesh, including residents of Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, Mymensingh, and Cox's Bazar. We process personal data with care, limiting collection to what is genuinely necessary for providing a secure and enjoyable gaming experience.

Information We Collect

We collect personal information only when it is necessary to deliver, maintain, and improve our services. The categories of data we may collect include:

• Account registration data: full name, username, email address, date of birth, and country of residence — required to create and verify your lg777 account.
• Payment information: transaction records for deposits and withdrawals via bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, and other supported channels. We do not store full payment credentials; transactions are handled through secure payment processors.
• Identity verification documents: government-issued identification (such as a national ID card or passport) required to comply with age verification and responsible gaming policies. We require all players to be 21 years of age or older.
• Behavioural and technical data: IP address, device type, browser information, pages visited, session duration, and in-platform interactions. This data helps us improve the user experience and detect fraudulent activity.
• Communications data: support messages, chat logs, and feedback you voluntarily send to our customer service team via email at [email protected].

We never collect sensitive categories of personal data such as racial or ethnic origin, political opinions, religious beliefs, or health data beyond what is strictly required by responsible gaming obligations.

How We Use Your Information

Personal data collected by lg777 is used strictly for purposes that are necessary, proportionate, and legitimate. We use your information to:

• Create, manage, and authenticate your player account securely.
• Process deposits and withdrawals via bKash, Nagad, Rocket, and other payment partners, ensuring fast and accurate transactions in Bangladeshi Taka (৳).
• Verify your identity and confirm you meet the minimum age requirement of 21+ as part of our responsible gaming commitment.
• Personalise your gaming experience, including game recommendations based on your activity history across cricket betting, slots, and live casino sections.
• Send you transactional emails and platform notifications, such as deposit confirmations, withdrawal approvals, bonus alerts, and security updates.
• Detect, investigate, and prevent fraud, money laundering, and other prohibited activities to maintain the integrity of our platform.

Cookies and Tracking Technologies

lg777 uses cookies and similar tracking technologies to operate the platform, remember your preferences, and measure how users interact with the site. Cookies are small text files stored on your device when you visit our website. We use the following types of cookies:

Essential cookies keep the platform functional and secure — these cannot be disabled without breaking core features such as login sessions and payment flows. Analytics cookies help us understand aggregate traffic patterns so we can improve navigation and content relevance. Preference cookies remember your language and regional settings. You can manage non-essential cookies through your browser settings at any time, though disabling them may affect the quality of your experience on lg777.

Data Sharing and Disclosure

lg777 does not sell, rent, or trade your personal information. We may share data with trusted third parties only in the following limited circumstances:

• Payment service providers: to process your deposits and withdrawals securely. These include licensed payment gateways integrated with bKash, Nagad, Rocket, Upay, and banking partners. These processors are contractually bound to handle your data only for payment purposes.
• Technical and security partners: analytics providers and fraud-detection services that operate under strict confidentiality agreements and process data solely on our behalf.
• Legal and regulatory obligations: if we are required by law to disclose information — for example in response to a lawful request by public authorities — we will do so to the extent strictly necessary and, where possible, notify you in advance.

We require all third-party partners to maintain data security standards consistent with our own. We do not permit partners to use your personal data for their own marketing purposes.

Data Retention

lg777 retains your personal data for as long as your account remains active, and for a reasonable period thereafter to comply with legal obligations, resolve disputes, and enforce our agreements. When your data is no longer needed, it is securely deleted or anonymised.

Account closure requests are honoured promptly. Following account closure, transaction records required for financial audit purposes may be retained for up to five years in line with standard financial record-keeping requirements. Support correspondence is retained for up to two years.

Data Security

Protecting your personal data from unauthorised access, loss, and misuse is a priority at lg777. We employ a layered security approach that includes SSL/TLS encryption for all data transmitted between your browser and our servers, secure storage with access controls limited to authorised personnel, regular security audits and vulnerability assessments, and multi-factor authentication options for player accounts.

While no system can guarantee absolute security, we continuously monitor our infrastructure and respond promptly to any detected threats. We strongly encourage users to choose strong, unique passwords and to keep their account credentials private. If you suspect your account has been compromised, contact our support team immediately at [email protected].

Your Rights as a User

As an lg777 user, you have meaningful rights over your personal data. You may exercise any of the following rights by contacting us at [email protected]:

• Right of access: request a copy of the personal data we hold about you and how it is being used.
• Right to rectification: request that inaccurate or incomplete information in your account be corrected.
• Right to erasure: request deletion of your personal data, subject to our legal retention obligations and responsible gaming compliance requirements.
• Right to restriction: request that we limit the processing of your personal data in certain circumstances, such as while we investigate a dispute.
• Right to withdraw consent: where processing is based on your consent, you may withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal.

We respond to all data rights requests within a reasonable timeframe. We may need to verify your identity before acting on a request to protect against unauthorised submissions.

Third-Party Services and Links

The lg777 platform integrates with third-party game providers — including Pragmatic Play, Evolution Gaming, Spribe, and Ezugi — to deliver our games catalogue. These providers operate under their own privacy and data policies. While we select partners who maintain high data protection standards, we encourage you to review the privacy practices of any third-party service you interact with.

Payment partners such as bKash, Nagad, and Rocket handle financial transactions subject to their own terms and privacy notices. lg777 is not responsible for the data practices of independently operated third-party services.

Children's Privacy and Age Restriction

lg777's services are strictly for adults aged 21 and above. We do not knowingly collect or process personal data from individuals under 21 years of age. If you are a parent or guardian and believe that a minor has created an account on our platform, please contact us immediately at [email protected] so we can take appropriate action, including account closure and data deletion.

We use age verification measures during account registration and reserve the right to request additional identity documentation at any time to confirm eligibility.

Changes to This Privacy Policy

lg777 may update this Privacy Policy periodically to reflect changes in our services, technology, legal requirements, or data handling practices. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify registered users via email or a prominent notice on the platform.

Your continued use of lg777 after any changes to this Privacy Policy constitutes your acceptance of the updated terms. We recommend reviewing this page periodically to stay informed about how we protect your information.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the way lg777 handles your personal data, our support team is available around the clock to assist you. We aim to respond to all privacy-related enquiries within 24 hours.

You can reach our team by emailing [email protected]. Our dedicated support staff responds within 1 hour on average, 24/7, including during Eid, Pohela Boishakh, and other public holidays in Bangladesh.